Engaging Customers in Sustainability

With 40–45% of customers globally more likely to buy from companies that are socially and environmentally supportive, organizations must take intentional steps to better engage consumers in sustainability. The results highlight several key actions, such as offering sustainable products and greener alternatives or increasing consumer education. By prioritizing these strategies, organizations can meet rising customer expectations while strengthening loyalty and advancing meaningful sustainability outcomes. Members can access Engaging Employees and Customers in Sustainability: Strengthening Performance and Outcomes 2025 in the CAPS Library to see the full report.

What Leaders Should Do: As customer expectations around sustainability continue to rise, leaders should focus on making sustainable choices more accessible and understandable for consumers. Offering greener alternatives and increasing education can strengthen both customer loyalty and sustainability performance.

 

From Insight to Action:: If increasing customer engagement in sustainability is a priority for your organization, CAPS can help you benchmark leading practices and identify strategies that align sustainability goals with customer expectations and business value: Talk to CAPS