Traditionally, supply management’s focus has been on the supply side of supply chain. However, in an increasingly customer-centric business environment, many supply chains are becoming more demand-driven.
Supply Management Integration into Demand Management offers a look into how supply management can be integrated effectively with demand management. Case studies and examples are included to help you adapt some of these practices to your business.
Members only: access this report in the CAPS Library now.
Members get priority access
Explore the entire CAPS Library
Anyone may create an account and access our reports published before 2014. If you'd like to read this report now, please consider CAPS Research membership for your supply management organization.