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Exploring Category Management: Across Different Business and Organizational Settings offers a cross-industry overview of category management practices and practical steps for building your program.

Multiple case studies provide insights on how companies are realizing the benefits of category management and overcoming challenges. No matter where you are in your journey, this report can help you move forward and ensure you are maximizing all the benefits of category management.

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3 Phases of Category Management

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CAPS marketing

CAPS marketing

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