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FOR IMMEDIATE RELEASE
The Business Case for Green Corporate Strategies
Issues and Implementation from the Supply Management Perspective
(TEMPE, Arizona) January 6, 2008 – Sustainability and "green" business practices
have become the hot topic in today's business climate, yet many firms are struggling
to uncover what "green" and "sustainable" actually mean in terms of their operations
and objectives. Can businesses simultaneously pursue green practices while boosting
the bottom line? Can they afford not to? To what extent are consumer and political
forces shaping their approach?
One possible framework for measuring the "green-ness" of a given strategy provided
by author Bryan Ashenbaum, Ph.D, is the Triple Bottom Line (TBL). TBL incorporates
economic, environmental and social performance.
This report delves into some of the definitions of "green" and "sustainability,"
the drivers for green initiatives, the business case for green, recommendations
for establishing internal and external green strategies, emerging standards and
benchmarks, and information on "greenwashing." It also includes a case study from
The Auto Club Group and several Internet resources for further information.
A group of supply executives attending a CAPS Research Critical Issues conference
discussed a framework for the way in which companies will address green issues from
a supply management perspective and this report is based on that event. Critical
Issues Partnership Program Conferences come from our sponsors' desire to bring subject
matter experts (and those wanting information) together on a current crucial issue
in supply in a one-day focused meeting, organized by CAPS Research and held at a
sponsor company's site.
Click on the following link to access the Critical Issues report, "Green Corporate
Strategies - Issues and Implementation from the Supply Management Perspective:"
http://www.capsresearch.org/publications/pdfs-protected/cir112008.pdf
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CAPS Research is a nonprofit research organization founded in 1986 to provide leading
research to our strategic-minded corporate sponsors and to the public. Our mission
is to work in partnership with a global network of executives and academics for
the discovery and dissemination of strategic supply management knowledge and best
practices. CAPS Research is jointly sponsored by the W. P. Carey School of Business
at Arizona State University, and the Institute for Supply Management™ and
over 145 Global 1000/Fortune 500-size organizations.
Media Contact:
Clare Donnalley
Marketing Manager
CAPS Research
Voice: 800/888-6276 extension 3007
cdonnalley@capsresearch.org
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